While many considered Biggie ahead of his time, author Jake Brown clearly cites why it was his time. He didn’t live in or up to the moment, he actually created it. Biggie controlled his time, by the very nature of what he achieved in it. When his time was up, he had done what he set out to do, and it was historic ! Biggie Smalls’ life was lived in the fast lane. The Notorious B.I.G. quickly became a household name among hip hop fans and all responsibility would rest on him as he made his way up hip hop aisles to center stage. What took hip-hop by storm with the debuts of the Notorious B.I.G. was his candid rapping style. He seemed to welcome the challenge, as if he was already resigned to his fate, hence, ready for death, or whatever the world could throw at him . In Ready to Die: The Story of Biggie Smalls - The Notorious B.I.G . author Jake Brown reveals Biggie’s sensitive side as well as his hard-core media stance; it explores his motivations, his loyalties and his roots. In a true sense, it strips away the media frenzy and sheds light on the truth, bringing you upclose and personal into the rise of Bad Boy Entertainment which would make Sean Puffy Combs (Puff Daddy) a mogul in his own right; Tupac Shakur; Faith Evans; Lil Kim and the Junior Mafia.