Economics of Digital Comics

Webcomics. Comics as eBooks. Plain old fashioned printed comics. Does anybody actually make any money off this stuff? Believe it or not some people actually do, though it’s not as easy as you might think it is. Economics of Digital Comics walks the reader through the history and business models of the modern comics world, starting with the traditional print formats and progressing through the new digital formats, then compares what is necessary to hit revenue benchmarks in each format. I’m simply admitting that I set out in that world bereft of a map and–my hand to God–I would be lost without Todd Allen. The book you’re (literally or figuratively) holding in your hands at this moment is testament to that. - Mark Waid, from his introduction. With a veritable mountain of footnotes, citations and original reporting at his disposal, Todd Allen has pulled back the curtain on digital comics. If you truly want to understand the trajectory of the the comics industry for the last 10 years - not to mention the next ten years - then you’re going to want to read this book. - Josh Elder, Founder of Reading With Pictures and Comics Ambassador for the US State Department