The Innovation Acid Test: Growth Through Design and Differentiation

What links the world’s most dynamic, successful companies - the companies that are transforming the way we live our lives? Rootling around in the Googlemould, Dr Andrew Jones has unearthed some remarkable connections and consistencies.In The Innovation Acid Test , he sets out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, Shanghai Tang and others. He pieces them together to reveal a pattern of distinctive ways in which they differentiate themselves from traditionalist firms: from managing their businesses and running their workplaces to talking to their customers and recruiting, motivating and rewarding their employees.The result is a book that will catch the imagination of any reader interested in work and organisations.Today, Generation Y employees and ever-more demanding customers are setting the agenda for business. The Innovation Acid Test offers a clear guide for any company seeking to transform itself into the kind of human-centred enterprise that is equipped to meet these challenges.This title features spring 2008 lead title with John Seddon’s Systems Thinking in the Public Sector . It presents featured title in Triarchy’s online magazine bookshop The Book Hub . It offers extensive online and direct mail promotion. It presnets Viral trail for online Innovation Audit to raise awareness. Nationwide print, broadcast and online PR campaign, including: review, feature and op ed coverage; broadcast and print interviews; author speaker opportunity programme at related conferences and seminars; and, tie-in launch debate on innovation at leading business school.