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In this, her first book - written when she was in her 80s - Joan Shaw remembers back to her youth and pays tribute to her aunt, Amy Blackburn, who in the 1930s became one of the early pioneers of cosmetic products for the retail market. Ably assisted by Joan’s mother Nellie, Amy invented her own creams, developed her own techniques and boldly set out to bring make-up to the masses by opening the first public beauty bars in the major department stores, including Selfridges in London. It could well be that Amy was the original inventor of the makeover. See for yourself as we retrace her progress from Blackpool to Bond Street!
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In this, her first book - written when she was in her 80s - Joan Shaw remembers back to her youth and pays tribute to her aunt, Amy Blackburn, who in the 1930s became one of the early pioneers of cosmetic products for the retail market. Ably assisted by Joan’s mother Nellie, Amy invented her own creams, developed her own techniques and boldly set out to bring make-up to the masses by opening the first public beauty bars in the major department stores, including Selfridges in London. It could well be that Amy was the original inventor of the makeover. See for yourself as we retrace her progress from Blackpool to Bond Street!