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Home / Concurrent Marketing: Integrating Product, Sales and Service
 
Hardback

Concurrent Marketing: Integrating Product, Sales and Service

Frank V. Cespedes
$69.99
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This text demonstrates why today’s competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

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MORE INFO
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
1 September 1995
Pages
240
ISBN
9780875844442

This text demonstrates why today’s competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

Read More
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
1 September 1995
Pages
240
ISBN
9780875844442

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