In response to concerns about animal welfare, food assurance schemes are now incorporating standards for animal welfare. This is particularly important in the poultry industry, where much attention has focused on the welfare of brollers (meat birds). However, there is as a result a greater need for scientifically-based methods for the measurement and auditing of welfare. This book brings together papers by international experts from the academic, professional and Industrial sectors. It examines practical ways of measuring and auditing broiler welfare on-farm, during transit and pre-slaughter. Related marketing issues and future developments such as automation, are also discussed.