Heritage Visitor Attractions: An Operations Management Perspective

Anna Leask (Napier University),Ian Yeoman (VisitScotland)

Heritage Visitor Attractions: An Operations Management Perspective
Format
Paperback
Publisher
Cengage Learning EMEA
Country
United Kingdom
Published
18 February 1999
Pages
256
ISBN
9780826460615

Heritage Visitor Attractions: An Operations Management Perspective

Anna Leask (Napier University),Ian Yeoman (VisitScotland)

The first clearly structured textbook to examine Heritage Visitor Attractions from an operations management perspective. The book begins by defining the characteristics of HVAs and the principles of operations management and deals with the design of HVAs. It then looks at their quality and improvement , examining capacity management. The links between operations and strategy are then analysed, and the final section consists of six in-depth case studies which graphically illustrate the issues highlighted in the rest of the book.

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