In this intelligent and entertaining study of fandom at its most intense, Will Brooker examines the Star Wars phenomenon from the audience’s perspective and discovers that the saga exerts a powerful influence over the social, cultural, and spiritual lives of those drawn into its myth. From a Boba Fett-loving police officer in Indiana to the webmistress of www.starwarschicks.com; from an eleven-year-old boy in south London to a Baptist Church in South Carolina; Brooker unearths a seemingly endless array of fans who use and interpret the saga in a number of creative ways.