Saturday Morning Censors: Television Regulation before the V-Chip

Many parents, politicians, and activists agree that there’s too much violence and not enough education on children’s television. Current solutions range from the legislative (the Children’s Television Act of 1990) to the technological (the V-chip). This work examines the history of adults’ attempts to safeguard children from the violence, sexism, racism, and commercialism on television since the 1950s. By focusing on what censorship ad regulation are and how they work -rather than on wether they should exist - Heather Hendershot shows how adults use these processes to reinforce their own ideas about childhood innocence. Drawing on archival studio material, interviews with censors and animators, and social science research, Hendershot analyzess media activist strategies, sexism and racism at the level of cartoon manufacture, and the product-linked cartoons of the 1980s, such as Strawberry Shortcake and Transformers . But in order to more fully examine adult reception of children’s tv, she also discusses good programs like Sesame Street and Fat Albert and the Cosby Kids . Providing valuable historical context for debates surrounding such current issues as the V-chip and the banning of Power Rangers toys in elementary schools, this book demonstrates how censorship can reveal more fears than it hides. This work will appeal to educators, parents, and media activists, as well as to those in cultural studies, television studies, gender studies, and American social history.