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Home / Bush Versus Kerry: A Functional Analysis of Campaign 2004
Bush Versus Kerry: A Functional Analysis of Campaign 2004
Hardback

Bush Versus Kerry: A Functional Analysis of Campaign 2004

William L. Benoit,Kevin A. Stein,John P. McHale,Sumana Challopadhyay,Stephen Price
$405.99
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Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.

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MORE INFO
Format
Hardback
Publisher
Peter Lang Publishing Inc
Country
United States
Date
13 March 2007
Pages
271
ISBN
9780820486758

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.

Read More
Format
Hardback
Publisher
Peter Lang Publishing Inc
Country
United States
Date
13 March 2007
Pages
271
ISBN
9780820486758

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