In Metafilm: Materialist Rhetoric and Reflexive Cinema, Christopher Carter examines paradoxical rhetoric in visual culture, analyzing movies that immerse viewers in violent narratives while examining the ethics of the transaction. Featuring the films of Michael Haneke, Atom Egoyan, Iciar Bollain, Paul Thomas Anderson, and Ryan Coogler, Carter analyzes how personal conflict intermingles with the inherent violence of warfare, transnational economics, labor exploitation, and racism in genres ranging from horror to historical recreation and from depictions of genocide to records of police brutality. These films, Carter argues, reflect on their construction, distribution, and audience engagement, emphasizing the material design and the economics of rhetoric in ways most films do not. Ultimately, Metafilm reframes materialism as a multimodal composing-in-action, or reflexive materialism, focusing on movies that dramatize their entanglement in economic and historical trauma while provoking forms of resistance during and after viewing. Carter contends that even as we recognize the division of social power in the films, we must also recognize how the concept is subversive and eludes control. In looking at the interplay between the films’ content and their production, circulation, and reception, Carter explores how the films persuade us to identify with onscreen worlds before probing our expectations-validating some, rejecting others, and sometimes proposing new ways of watching altogether.