Life Inc: How Corporatism Conquered the World, and How We Can Take It Back

Douglas Rushkoff

Life Inc: How Corporatism Conquered the World, and How We Can Take It Back
Format
Paperback
Publisher
Random House USA Inc
Country
United States
Published
4 January 2011
Pages
384
ISBN
9780812978506

Life Inc: How Corporatism Conquered the World, and How We Can Take It Back

Douglas Rushkoff

Now includes The Life Inc. Guide to Reclaiming the Value You Create

In Life Inc, award-winning writer Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture-from the founding of the first chartered monopoly to the branding of the self, from the invention of central currency to the privatization of banking, from the Victorian Great Exhibition to the solipsism of Facebook. Life Inc explains why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most important, Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc shows us how to build a real and human-scaled society to take its place.

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