Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

This volume is based on the all-day programme, Marketing to Libraries for the Millennium , which brought together librarians, vendors and publishers to discuss results from the Third Industry-Wide Survey of Library Marketing Practices and Trends, sponsored by the AAP/ALCTS Joint Committee. Since the last survey, in 1986, the Internet has emerged as a formidable influence, with the result that librarians, publishers and vendors alike face the challenge of maintaining a foot in both print and electronic worlds. Discussion topics include such issues as: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included is the survey questionnaire and results.