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Combining actual election results and empiri cal evidence with data on additional factors such as media c overage, Thomas M. Holbrook develops a model for testing cam paigns, and proves how campaigns play a key role in shaping public opinion.
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Combining actual election results and empiri cal evidence with data on additional factors such as media c overage, Thomas M. Holbrook develops a model for testing cam paigns, and proves how campaigns play a key role in shaping public opinion.