Basic Content Analysis

Introducing content analysis methods from a social science perspective, this book focuses on the reliability and viability of these coding procedures and their associated category schemes. The author provides information on the issues and problems that can arise in performing content analysis in four major categories, namely measurement, indication, representation and interpretation. The author emphasizes that in order for a text to be reliable, different people should code the same text in the same way and that the classification procedure must generate variables that are valid. This book is intended for those who have a basic knowledge of research methods or data analysis.