Seniors Housing

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Housing for seniors improves the quality of life for an increasingly significant segment of the population. The number of people in the United States over 65 years of age is projected to double in the next 30 years, and the number of people aged 85 and over - the ones most in need of housing - is projected to increase three-fold. The business implications of this demographic change are significant. This volume provides an introduction to housing for seniors, and an industry analysis, with the ultimate goal of expediting needed investment. It provides information for industry analysts on product lines, complementary products, and substitute products. In addition, it examines buyers and their behaviour; the growth potential of the industry; the growth patterns and determinants of growth; the economics of the different product types; and the market analysis techniques. Finally, an article on health care REITs and health care stocks investigates the performance of the larger players in the industry.