Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001

Many Thin Companies is an up-to-date examination of the after effects of the World Trade Centre bombings upon businesses worldwide. This important text examines the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university Management students - as well as consultants and managers already at work - understand more clearly the current business trends and prepare them to adapt for the consequences of future catastrophes. Many Thin Companies looks at how the tragedy has forever altered the economy, advertising practices, and consumer behaviour. The book supplies statistics and case studies for New York City commerce, the airlines industry, and several well-known companies from both before and after 9/11 - revealing the patterns of growth, decline, and return. It also contains valuable information on how companies can reorganize their internal structure and distribution of funds with more effort on safety and crisis management planning.