Beckett in Popular Culture: Essays on a Postmodern Icon
Beckett in Popular Culture: Essays on a Postmodern Icon
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What do Bono, Seinfeld and Apple have in common? Nothing. However, it’s the nothing of Samuel Beckett, which is something. Bold and provocative, Beckett’s works and even his image are a potent force in modern society. Shoes, marketing, baby names-all fall under his spell.
Exploring Beckett’s
art of failure
as a highly successful marketing scheme, this collection of essays finds him incorporated into virtually all aspects of popular culture-television, popular fiction, movies, tattoos, even sports-in a manner that seemingly defies cataloging. Is it image-making or image-taking? Why is our culture so obsessed with an obscure Irish writer most haven’t read? Each essay provides a unique appraisal of Beckett’s branding.
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