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Home / Power and Persuasion in Media and Advertising
Power and Persuasion in Media and Advertising
Paperback

Power and Persuasion in Media and Advertising

Brophy, Down Susan
$27.99
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How susceptible are you to tactics of subtle encouragement or even outright manipulation? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

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MORE INFO
Format
Paperback
Publisher
Crabtree Publishing Co,US
Country
United States
Date
28 February 2018
Pages
48
ISBN
9780778745488

How susceptible are you to tactics of subtle encouragement or even outright manipulation? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

Read More
Format
Paperback
Publisher
Crabtree Publishing Co,US
Country
United States
Date
28 February 2018
Pages
48
ISBN
9780778745488

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