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Home / Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Hardback

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award . Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

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MORE INFO
Format
Hardback
Publisher
Emerald Publishing Limited
Country
United States
Date
14 August 2002
Pages
236
ISBN
9780762308699

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances Distinguished Marketing Scholar Award . Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Read More
Format
Hardback
Publisher
Emerald Publishing Limited
Country
United States
Date
14 August 2002
Pages
236
ISBN
9780762308699

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