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Celebrity Bromance and Comradery Capital in Asia
Hardback

Celebrity Bromance and Comradery Capital in Asia

$445.99
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From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

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MORE INFO
Format
Hardback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Date
2 October 2025
Pages
248
ISBN
9780755655021

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Read More
Format
Hardback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Date
2 October 2025
Pages
248
ISBN
9780755655021