Marketing Due Diligence: Reconnecting Strategy to Share Price
Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK),Keith Ward (Visiting Professor of Financial Strategy, Cranfield School of Management, UK),Brian Smith (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.)
Marketing Due Diligence: Reconnecting Strategy to Share Price
Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK),Keith Ward (Visiting Professor of Financial Strategy, Cranfield School of Management, UK),Brian Smith (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.)
7 7/16 X 9 11/16 in
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