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Objectives | by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational activities to meet customer requirements.
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Objectives | by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational activities to meet customer requirements.