Managing in the Single European Market

This text enables managers and students of management to gain the relevant knowledge, context and insight into the theory, principles and affects of the European Single Market, against which to apply their management competencies. It provides an understanding of how the functions of managers are afected by the establishment of the wider market place, and such phenomena as economic clustering, pan-Europeanism and the rise of technology. Demonstrating in a straightforward way how such opaque policies as economic cohesion have a very real impact on all managers, the book explores the past and future developments of the EC from the perspective of practising managers Not a guide book to doing business in Europe, this title sets out in practical terms the ways in which the responses of buyers and sellers, producers and distributors researchers, and professionals should be geared to the new environment. Richard Brown is a contributor to the CBI book on employment and training in the EC and the author of the IM diploma module on Managing in Europe .