Morris Minor

The Morris Minor, designed by Alec Issigonis and introduced in 1948, is one of Britain’s most famous and long-lived models of car. Over sixty years on it still attracts interest from new admirers, enthusiastic owners and the public at large, who still have a nostalgic affection for a vehicle that was an important part of British life in the 1950s and 1960s. Whether used by the district nurse, local vicar, grocer, travelling salesman, postman or the next-door neighbour, the Morris Minor provided versatility and reliability for them all. Sold in North America, Australia, New Zealand, South Africa and India, in 1960 the millionth car left the factory gates in Oxford; who could have guessed then that production still had over ten years to run. Through informative text, photographs and contemporary advertising, the author reflects on the success of the Minor range and its design, promotion and use.