The Review brings together in one volume the very latest and most sophisticated research on the 1997 General Election, and the reference section provides a chronology of the political year, opinion poll results and details of by-elections. Contents: New Labour, New Tactical Voting? The Causes and Consequences of Tactical Voting in the 1997 General Election Geoff Evans, John Curtice and Pippa Norris. Political Change and Party Choice: Voting in the 1997 General Election Harold D Clarke, Marianne Stewart and Paul Whiteley. Sex, Money and Politics: Sleaze and the Conservative Party in the 1997 Election David M Farrell, Ian McAllister and Donley T Studlar. Euroscepticism and the Referendum Party Anthony Heath, Roger Jowell, Bridget Taylor and Katarina Thomson. New Labour Landslide - Same Old Electoral Geography? R J Johnston, C J Pattie, D F L Dorling, D J Rossiter, H Tunstall and I D McAllister. Split Ticket Voting at the 1997 British General and Local Elections - An Aggregate Analysis Colin Rallings and Michael Thrasher. Between Fear and Loath: National Press Coverage of the 1997 British General Election David Deacon, Peter Golding and Michael Billig. Does Negative News Matter? The Effect of Television News on Party Images in the 1997 British General Election. David Sanders and Pippa Norris. Triumph of Targeting? Constituency Campaigning in the 1997 Election David Denver, Gordon Hands, Simon Henig. Labour’s Grass Roots Campaign in the 1997 Paul Whiteley and Patrick Seyd. Remodelling the 1997 General Election: How Britain Would Have Voted Under Alternative Electoral Systems Patrick Dunleavy, Helen Margetts, Brendan O'Duffy and Stuart Weir.