Unsquaring the Wheel: Comprehensive & Scalable Transformation

Fifty
years of growing demand and industry expansion lulled graphic communication company executives to sleep.
Fifty years of growing demand and industry expansion lulled graphic communication company executives to sleep. Some heeded the ringing alarm of declining demand and declining margins. For some, that wake up call came too late. For the survivors, almost everything that can be different is different. The business model on which graphic communications companies were built has ground to a halt. Reactive half-measures haven’t been effective. Bolting new services onto the existing business model hasn’t delivered sustainable growth in revenue or in margins. Neither has relabeling themselves as a marketing services provider. Therefore, the fundamental structure of an entire industry needs to change if its companies are going to create futures for themselves. With the UnSquaring the Wheel process, Bondy, Peterson, and Webb deliver the framework for graphic communications companies to assess themselves, choose a practical strategy, and design a business to fit what their customers genuinely value. They leave the legacy job shop business model behind, and deliver the tools and insight necessary to reinvent a company from the ground up. The UnSquaring the Wheel process is comprehensive and scalable. It yields an integrated understanding of an entire business enterprise, and how a company works as a whole. The process applies to graphic communication firms from the smallest to the largest. It will reframe the future for every graphic communications executive who applies it.