There’s no getting around it - if you’re in business, you’re in sales. It would be great if somehow your clients would find you and all you had to do was answer your phone and reply to emails. The truth is that if you want business come to you, you first have to go out and get it. Based on common sense, sound business judgment and an understanding of basic human psychology backed by 40 years of experience, Cold Calls to Closing: What Every Small Business Should Know About Selling will teach you how to easily get in and get the yes, how to eliminate objections before they arise (and what to do if they come up) and why the best way to sell is to help someone buy. The first sales training book written expressly for small business owners who have little or no sales training or experience, Cold Calls to Closing is filled with practical, step-by-step instructions ingrained with an upbeat, positive attitude that will teach you everything you need to know, have and do to succeed in generating business for your business. You’ll feel so good about the sales process that you’ll never say I hate to sell again.