Why Smart People Aren’t Creative

$256 billion was lost on start-ups in 2023.

The idea for Apple was rejected by Hewlett-Packard five times.

Investors bet $100 million on the Segway... and lost.

When ideas meet investment, why do smart people so often get it wrong and what contributes to the billion dollar gap between ideas and innovation?

Christopher S. Sellers, author of the breakthrough bestseller APPLIED CREATIVITY, lays out the universal challenges to innovation; cognitive bias, productivity and schooling, to illuminate the creative thinking, skills and process you need to deliver billion dollar ideas.