Living By Your Wits: A Guide for the Small Business Owner

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:

Connect with your passion, strengths, and creativity Find and focus on profit sweet spots
Define the perfect-fit customer who’s willing to pay a premium See cash flow as a value stream, from first contact to cash in the bank Find the compelling value difference that allows for premium pricing Implement a strategic plan to move up the profit food chain Develop a profit-driven dream team Build sustained profits, create wealth and a sellable business