Berkonomics Workbook

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This workbook is to be used in conjunction with the book, BERKONOMICS, Lessons From a Lifetime in 140 Characters or Less . It is designed as a personal journal for executives and board members of companies to use for creating their unique strategic, pricing and marketing plans while focusing on growth and preparing for an eventual liquidity event. Using the 101 insights from the Berkus book, this workbook asks questions of the reader to help organize strategic thinking at all levels of the organization, leading to a graduate degree in BERKONOMICS.