The co-founder of EVA shows how to apply it in today’s new economy EVA-economic valued added-is a measure of the true financial performance of a company, and a strategy for creating corporate and shareholder wealth. It is also a method of changing corporate priorities and behavior throughout a company, right down to the shop floor. In The EVA Challenge, the authors outline how to implement EVA-from training employees to answering the most frequently encountered implementation problems faced by companies. This detailed how-to guide represents the second phase in the EVA Revolution , showing executives around the world how to customize and implement EVA at their companies. Here, EVA converts learn how to work some EVA magic through company-specific initiatives and case study examples. Coverage includes completely new materials on real options , leveraged stock options, and other concepts critical to corporations in both new and old economy industry sectors.