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How The Richards Group broke down conventional hierarchies to become successful and how other companies can do the same This book reveals how the largest private advertising agency in America is breaking down conventional hierarchies in its organization and making millions in the process. Written by the founder of The Richards Group, the book discusses in frank terms how an unconventional way of doing business has brought profits and recognition to this agency, how to blend rather than homogenize the workforce, and how to become profitable without losing one’s creative edge. This book explains how this management style has helped The Richards Group serve its clients, including 7-Eleven, Nokia, Harley-Davidson, and the Home Depot.
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How The Richards Group broke down conventional hierarchies to become successful and how other companies can do the same This book reveals how the largest private advertising agency in America is breaking down conventional hierarchies in its organization and making millions in the process. Written by the founder of The Richards Group, the book discusses in frank terms how an unconventional way of doing business has brought profits and recognition to this agency, how to blend rather than homogenize the workforce, and how to become profitable without losing one’s creative edge. This book explains how this management style has helped The Richards Group serve its clients, including 7-Eleven, Nokia, Harley-Davidson, and the Home Depot.