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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
Hardback

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

$159.99
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Fund-Raising Fundamentals , Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

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MORE INFO
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
11 March 2002
Pages
600
ISBN
9780471209874

Fund-Raising Fundamentals , Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

Read More
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
11 March 2002
Pages
600
ISBN
9780471209874