Planning Advertisements, Gilbert Russell (9780415817998) — Readings Books
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Planning Advertisements
Hardback

Planning Advertisements

Gilbert Russell
$273.00
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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

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Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
21 March 2013
Pages
208
ISBN
9780415817998

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner-advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
21 March 2013
Pages
208
ISBN
9780415817998

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