Advertising Today and Tomorrow, W.A. Evans (9780415817837) — Readings Books
Advertising Today and Tomorrow
Hardback

Advertising Today and Tomorrow

$284.00
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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

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Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
21 March 2013
Pages
240
ISBN
9780415817837

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
21 March 2013
Pages
240
ISBN
9780415817837