Understanding Business Environments

What are the forces shaping today’s business world? How can they be understood? It is impossible to understand business outside of the wider context in which it takes place. Phenomena like globalisation and continuous technological innovation mean that businesses have to move with the times or be swept away by the forces of change. Understanding Business Environments provides a series of key readings which introduce the student to the factors underlying the business environment. Including chapters by gurus such as Anthony Giddens, Stuart Hall and Will Hutton, the book covers: * social forces including the social structure and long-term social change; * technological factors including Information Technology and new production technologies; * economic factors including the impact of macroeconomic policy and of the financial system; * political factors including the legal environment and government-business relations.