Attitudes and Persuasion

Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thoughts and behaviour. The nature, function and origins of attitudes are examined, and a review of how they can be measured is provided. The book then addresses the complex issues of whether we always behave in accordance with our attitudes and what factors may influence us to change our attitudes. This is linked to a final chapter on contemporary theoretical explanations of attitude change and persuasion.