Political Advertising in the United States

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects of political advertising, thus offering students, scholars, and practitioners evidence-based research on all aspects of campaign and candidate outreach.
Provides the most up-to-date coverage of digital ad content and spending patterns, benefitting business analysis and campaign strategic planning.
Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising.

New to the Second Edition

Covers the spending, content and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024.

Addresses the interference of foreign actors in elections and their connection to political advertising.

Expands the discussion of digital political advertising and incorporates this topic into every chapter.

Adds a new chapter specifically addressing digital ad content and spending.
Includes data from the Facebook, Google and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.