Applied Mass Communication Theory: A Guide for Media Practitioners

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings
-Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and professionally-focused courses
-Greater focus on contemporary applied professional contexts than other theory and methods texts
-Online resources consist of an instructor’s manual with sample exercises, test questions, and a syllabus