Essential Management Models: Tried and Tested Business Frameworks for Strategy, Customers and Growth

Enables leaders to just make a decision , based on the founding principle that any decision is better than none, and provides a handy toolkit of a variety of concepts and tools to help them do so wisely and successfully

Each of the models and frameworks was originated and tested by leading international strategic thinkers and practitioners. The authors have provided a brief summary of each tool, but more importantly have included links and references to the original texts and the website provides shortcuts to relevant online resources

Links concepts and theories together sequentially, rather than listing them seperately, to expose the overlaps, contrasts and similarities between them and enable strategists to take on an integrative approach