Consumer Behaviour and the Arts: A Marketing Perspective, Francois Colbert,Alain d'Astous (9780367207281) — Readings Books

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Consumer Behaviour and the Arts: A Marketing Perspective
Hardback

Consumer Behaviour and the Arts: A Marketing Perspective

$305.00
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Introduces a services marketing approach to the cultural sector

Practical approach focuses on managerial decisions in the arts world

Incorporates examples from across the arts sector

Read More
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Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
30 September 2021
Pages
140
ISBN
9780367207281

Introduces a services marketing approach to the cultural sector

Practical approach focuses on managerial decisions in the arts world

Incorporates examples from across the arts sector

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
30 September 2021
Pages
140
ISBN
9780367207281