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From Battlefield to Boardroom: Winning Strategies for Today's Global Business
Hardback

From Battlefield to Boardroom: Winning Strategies for Today’s Global Business

$216.99
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Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history’s battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

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MORE INFO
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
6 August 2001
Pages
192
ISBN
9780333949900

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history’s battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

Read More
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
6 August 2001
Pages
192
ISBN
9780333949900