Exchange Rates and the Firm: Strategies to Manage Exposure and the Impact of EMU

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This text provides an integrated treatment of financial and operating strategies to exchange rate variability. The book analyzes theory and evidence on strategies for firms in handling exchange rate variability. The choice of price setting currency, when and how to adjust prices, the limitations of hedging and segmentation of national markets are some of the issues analyzed. The book investigates the impact of EMU. The non-technical presentation also makes it well suited to MBA students, practitioners or researchers who want an accessible synthesis of research in this area of economic theory and practice.