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Home / Module 7: Persuasion
Module 7: Persuasion
Paperback

Module 7: Persuasion

James O'Rourke (University of Notre Dame),James O'Rourke (University of Notre Dame)
$296.99
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This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
1 March 2008
Pages
96
ISBN
9780324584219

This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.

Read More
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
1 March 2008
Pages
96
ISBN
9780324584219

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