Drawing on ten years of experience working with more than 10,000 executives from companies around the globe, Nick Craig takes you on a revelatory journey to understand your purpose, find clarity and focus, and lead with inspiration.
When uncovered, purpose becomes our most fundamental guiding principle. Explaining where true purpose lies and demystifying where it doesn’t, Craig offers the methods through which anyone can find their purpose. He identifies three pathways that will assess where you are with your purpose and where you should be going.

Illustrated by case studies of leaders from all walks of life and industries, Craig shares their unique stories to show how top leaders are energized by their purpose, finding in it the confidence they need to properly evaluate high-stakes decisions and take the optimal action. The best leaders access their purpose especially when facing the unknown, drawing on the source of it to energize themselves. Purpose also redefines their relationships to stress, allowing them to thrive where others just survived, and to postpone momentary, fleeting rewards in favor of leaving a sustained, meaningful impact.

Accessible, methodical, and eminently practical, Leading from Purpose offers the comprehensive toolbox with which everyone – whether a c-suite executive of behind-the-scenes office worker – can live out their purpose and achieve success on their own terms.

If you find yourself in an organization that is struggling to live its purpose, Craig’s insights on how to bring your purpose and the organization’s purpose into the same room at the same time is game-changing and will redefine your life and career.