Ethnic Cultures of the World: A Statistical Reference

Philip Parker

Ethnic Cultures of the World: A Statistical Reference
Format
Hardback
Publisher
ABC-CLIO
Country
United States
Published
25 February 1997
Pages
424
ISBN
9780313297670

Ethnic Cultures of the World: A Statistical Reference

Philip Parker

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning and business decisions. Understanding non-political borders is especially important for products and industries that are culture bound , and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behaviour and general business policies around the world. Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic and business variables. A significant review of literature is also included.

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