Economics for Business and Management, Alan Griffiths,Stuart Wall (9780273735243) — Readings Books

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Home / Economics for Business and Management
Economics for Business and Management
Paperback

Economics for Business and Management

Alan Griffiths,Stuart Wall
$164.79
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An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers

What are the characteristics for successful entry into new international markets?

How can ‘sustainability’ affect decision making within businesses? Why are today’s global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations?

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Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
2 February 2011
Pages
592
ISBN
9780273735243

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers

What are the characteristics for successful entry into new international markets?

How can ‘sustainability’ affect decision making within businesses? Why are today’s global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations?

Read More
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
2 February 2011
Pages
592
ISBN
9780273735243

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