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Logistics Management
Paperback

Logistics Management

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Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.

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MORE INFO
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
31 May 2012
Pages
304
ISBN
9780273731351

Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.

Read More
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
31 May 2012
Pages
304
ISBN
9780273731351