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Home / Principles of Marketing – MyLab Marketing with Pearson eText
 
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Principles of Marketing – MyLab Marketing with Pearson eText

Frances Brassington,Stephen Pettitt
$118.99
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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

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MORE INFO
Format
Undefined
Publisher
Pearson Education Limited
Country
United Kingdom
Date
15 June 2006
Pages
4
ISBN
9780273710004

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

Read More
Format
Undefined
Publisher
Pearson Education Limited
Country
United Kingdom
Date
15 June 2006
Pages
4
ISBN
9780273710004

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